May 01, 2002

Be a good boy

Caffeine is good. Zero Calories is good. Does anyone make a zero calorie, caffeinated beverage?

Yes, I know caffeine is a stimulant, but let's get things straight, I don't have a problem with caffeine. I'm no Jolt or espresso fanatic, but I definitely like Mountain Dew. And the coffee at my in-laws on Sundays.

I should just drink plain water like a good boy.

But hang on a minute. Gatorade is now coming out with what they call "Fitness Water." What the heck is that? Here is their current product tag line:

Vitamin charged. Lightly flavored. Propel Fitness Water is formulated to quench and nurture active bodies. Propel. The fitness water.

So what these people are thinking is that water as the good Lord made it, is not "good enough." Or maybe they are just looking for another way to suck $1.25 out of the pockets of the people who feel they need fortified water. When I'm done working out, the FIRST thing I grab is good old H2O (read: NOT "fitness water"). Zero calories. Refreshing. Healthy.

Apparently the workout/water phenomenon is not unique to me, but I certainly mess up the my weight loss regimen by slugging a huge bottle of Dew every day. But it sure is tasty.

Posted by MEK at May 1, 2002 03:00 PM